Wabi Web Design

Brand + Website Designer Hi I'm Sam. I’m a designer and brand strategist with a background in both product design and marketing, and over 10 years’ experience working independently. I support founders and business owners to create visual identities, websites & branded materials that feel aligned, functional, and true to who they are. Through Wabi Web, my studio practice, I bring clarity and intention to every project — blending thoughtful design with strategic thinking to create brands that not only look beautiful, but support long-term growth and meaningful connection. Each project is collaborative and bespoke, rooted in understanding the heart of the business.